Insights

Written from doing the work, not watching it.

Evergreen insights

Longer thinking on commercial transformation, ecommerce, growth, AI, operating models, customer strategy, international expansion, trading, technology and vendor strategy.

November 4, 2025 · 7 min

The Great AI Tool Explosion: Separating Value From Noise

There are thousands of AI tools and perhaps a dozen decisions that matter. Here is how to tell them apart.

December 2, 2025 · 6 min

From SEO to GEO: Building Brands AI Engines Can Understand

Generative engines cite what they can parse and trust. Most brands are hard to parse and easy to ignore.

September 16, 2025 · 8 min

Why Ecommerce Transformations Still Fail

Rarely the technology. Usually the operating model, the sequencing and the ownership.

August 12, 2025 · 9 min

The Modern Commerce Architecture

Composable is a means, not a virtue. What matters is which parts you want to be able to change.

October 7, 2025 · 6 min

The Cost of Too Much Technology

Tool sprawl rarely shows up as one big number. It shows up as slowness.

July 22, 2025 · 6 min

Unlocking Profit Before Chasing More Revenue

Growth on broken economics makes the problem larger and harder to see.

June 10, 2025 · 7 min

Transformation at Speed

Pace comes from sequencing and decision rights, not from working harder.

Perspectives / Signals

Shorter commentary on retail, ecommerce, AI, social commerce, search, marketplaces, M&A, restructuring, technology and consumer change.

November 18, 2025 · 5 min

Frameworks, playbooks and executive briefing papers will follow here.