How I can help
The work is always the same shape: find the value, then build the route to it.
Sometimes that means a growth engine that does not exist yet. Sometimes it means profitability hiding inside a business that is already big. Usually it means connecting strategy, proposition, people, operating model, process, technology, data, partners and execution so they stop pulling in different directions.
Commercial Transformation
Find where value is being lost and build a practical route to growth and profitability — with a plan people can actually run.
New Revenue Engines
Design and launch new ecommerce, digital, marketplace, omnichannel or service propositions, from first commercial model to first revenue.
Digital Commerce & Trading
Improve proposition, acquisition, retention, conversion, trading, merchandising and the customer economics underneath them.
Transformation Architecture
Connect strategy, organisation, operating model, process, data, technology and execution so the parts stop working against each other.
International Growth
Accelerate international expansion, localisation, routes to market and marketplaces without rebuilding the business in every country.
AI, Data & Automation
Identify where AI and automation create genuine commercial or operational value — and where they are an expensive distraction.
Commercial & Vendor Strategy
Navigate platforms, vendors, agencies and technologies, and choose the combination that will hold up in three years, not three months.
Profitability & Performance
Find value leakage across trading, cost to serve, channel mix and marketing efficiency, and improve the economics.
Growth & Deal Structuring
Shape partnerships, propositions, commercial models and routes to market so growth is built on terms that work.
How that gets structured
Whatever shape gets the outcome fastest.
Some businesses need someone to own a transformation end to end. Others need a small amount of the right thinking at the right moment. I have no interest in stretching an engagement beyond the point where it earns its place.
- Transformation leadership
- Interim executive leadership
- Advisory
- Consultancy
- Board advisory
- Defined transformation programmes
