From SEO to GEO: Building Brands AI Engines Can Understand

Generative engines assemble answers from sources they can understand. That rewards clear entity definition, consistent naming, structured pages, real authorship and factual specificity — the things a well-run brand should already have.

It also punishes vagueness. If your proposition is described differently on five pages, an engine has no reliable version to repeat. Consistency is now a distribution asset.

GEO is not a new discipline so much as an old one done honestly: say what you do, prove it, structure it, and make it machine-readable without writing for machines.